For solo founders, coaches, and consultants.
Turn your expertise into greater reach, positive impact and revenue. For solo service founders ready to grow beyond referrals
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You’ve created offers you believe in… but instead of clear yeses, you’re met with ghosting, silence… or polite interest but no action.
You rely on referrals, and when things go quiet, that knot in your stomach comes back – “where is the next client coming from”?
You try to show up and do the marketing, but it feel overwhelming. Besides, you hate selling and pushing yourself into people.
And in the background, there’s a bigger worry: that growing your business might mean burning out or compromising your values.
Doing meaningful work, but stuck in the same cycle of unpredictable months.
Today, they are signing clients consistently, raising their prices and building businesses aligned with their values and lifestyle.
“@Ioana, this journey is proving to be transformative for us. So many big wins”
“I made coaching investments in the past, but this has been the most rewarding.
I made 3x my investment in less than 90 days”
“This year, I doubled my company’s revenue, started an exciting new project in New York, became an influencer for social change, and increased contracts with all my freelancers.”
Amplify is a 12-month online programme and community for service-based founders who want consistent, aligned clients – without chasing, overworking, under-pricing or compromising how they want to live.
Realistically, you won’t go from overwhelmed to “crushing it overnight”.
But you will certainly go from second-guessing everything you do, to knowing exactly what matters and what to focus on.
From relying on referrals and hoping something comes your way, to having a Client Attraction System in place – clear, repeatable way of bringing the right clients in.
From conversations that stall or disappear, to being confident in how to lead them and how to sell without selling your soul, being pushy or performative.
And maybe most importantly, you’ll move from feeling like your business is something you constantly have to chase … to building something that actually supports the way you want to live.
Pinpoint the recognised, pressing problem your best clients already want solved, so you are no longer trying to persuade people they need you.
Turn what you know into a clear, valuable offer that delivers a defined result, commands a stronger price and moves you beyond endlessly bespoke work.
Express what you do and why it matters with enough clarity and distinction that the right clients immediately understand the value of working with you.
Build your own Client Attraction System, so opportunities come from deliberate, consistent action rather than occasional referrals and scattered marketing.
The tools, tactics and scripts to help you reach out, follow up, get lead strong client conversations and convert opportunities into paid work, without feeling pushy or “salesy”.
Build alongside Amplifiers who understand the journey, challenge your thinking, open up new possibilities and remain part of your world long after the programme ends.
You’re not left to figure things out on your own. You’re supported, guided, and moving forward every week.
Follow a clear sequence – not random modules. Lessons, workbooks, and real examples guide you to build a business that’s built to convert.
Every Tuesday, we meet to move things forward. You bring questions, we work through them together, and you leave with clarity and next steps. Small group.
You’re not figuring this out alone. Ask questions inside the community and get clear, direct feedback on what to do next – from me and fellow Amplifiers.
Building a business can feel lonely. Here, it isn’t. You’re surrounded by founders who understand the journey, share openly, and move forward alongside you.
Set your goals and follow through. We keep you focused, consistent, and moving – even when things get busy.
For deeper support, strategy, and decisions. Bring the complex questions – we work through them together in 1:1 strategic sessions.
this isn’t for everyone, and that’s by design
Amplify is for you if:
You’re a solo founder, coach or consultant creating positive impact through your work.
You have some clients already, but growth is unpredictable. You generate 50k – 250k annually.
You rely heavily on referrals and scattered marketing tactics. You’re ready to move beyond selling your time or creating every project from scratch.
You want to grow without cold outreach, daily posting or tactics that feel performative and extractive.
Amplify is not for you if:
You’re looking for a quick fix or overnight results.
You’re at the very beginning of your business journey with lots of expertise but no clients yet.
You want someone to do the marketing or selling for you.
You’re happy with referrals and day rates and aren’t thinking of growing your business beyond that.
About Your Coach
Hello, I’m Ioana (ee-wanna).
I want to say something upfront: I’m not going to ask you to become a different person to grow your business. I’m not going to hand you a script, a funnel or a formula that worked for someone else and call it a strategy. Or to hustle your way to sucess.
I know that’s not why you’re here. And honestly, it’s not why I built Amplify.
I spent 20 years inside large organisations – Nestlé, LG, rooms where the pressure is real and the decisions move fast. I was good at it. Then I walked away, built my own consultancy from scratch, and discovered everything those years didn’t prepare me for. The doubt, the cringe of selling, the wrong moves, the figuring it out alone. I’ve been exactly where you are.
Nobody handed me a system – I built one through trial, error and a lot of expensive lessons. Seven figures later, I distilled all of it into Amplify – and I’ve been showing that getting clients doesn’t have to feel like betraying everything you stand for.
After coaching, training, and advising 1,000 founders (especially in the impact space), I’ve stopped being surprised by the pattern. It’s never a lack of expertise – it’s about clarity, focus and a real system for bringing the right clients in consistently. That’s what I help you build. In a way that feels like you.
When you win, we all win. I mean that more than anything else on this page.
Virginia Cinquemani
Founder @ The Green Gorilla
I got my money back and more. In 9 months, I launched a new programme and know how to repeat the success.
“Getting tangible results and a predictable, growing, sustainable business”
“I can warmly recommend Ioana’s program. To me, it made the difference between spending much time and effort in networking, trying to attract business through LinkedIn posts, AND getting tangible results and a predictable, growing, sustainable business.
I’ve learned so much in just ten weeks, even after being in consulting and business development for over 20 years.I learned to unlearn selling to prospects but rather ‘finding a fit’ with ‘ideal clients’. This enables me to use my authenticity as a force to attract the right customers”.
Will Gardner
“I sharpen my strategy and messaging.”
“The input is incredible! I can totally trust that the advice is aligned with my values and has deep integrity”
From hope to a really structured way to get visibility and clients.
X4 clients in 1 year: from 4 proposals in 2024 to winning 16 out of 20 in 2026.
CORINA RADU
Founder @ Solutions4Impact
“My entire business has been reborn in a meaningful way”
“This Accelerator is a total game changer! Before joining the Amplify Accelerator, I was insecure about where to find my next clients. Also, I was looking for a better way to express my message, more in line with my values and principles.
I now know how to search for prospects and how to connect with them. I have several methods on how to get in touch and create awareness. Ioana has changed my life in my business, how to work and grow my client base. My entire business has been reborn in a meaningful way”.
From close to giving up the business to being booked 6 months in advance
“Clear, logical and convincing action plan to put in practice”
“I found exactly what I needed”
“The Amplify Accelerator made a world of difference for me! I found exactly what I needed: a structured step-by-step approach, Ioana’s expert guidance, and a vibrant community to lean on.
The 10 modules, each completed at my own pace, resulted in an effective client acquisition system that aligns closely with our values and objectives.
Not only have I built a strong client base, but also gained invaluable clarity and insight into my business.
With the consistency and confidence that I’ve developed, I am excited to push my business forward. Thank you, Ioana!”
“One of the best decisions in my entire life. In the first 6 months, I got my investment back and more”
Camilla Barnes
Founder @ Better Business Better World
“Ioana has literally delivered my dream to me”
“I had a dream – to leave my job and work full time in my business. All along, I’ve felt Ioana genuinely cared about me and what I wanted to achieve.
She has literally delivered my dream to me, by giving me the tools and knowledge of HOW to do it.
I wouldn’t have had the confidence to quit my job and run my own dream business without her. For that I will be eternally grateful.
And the fact that she gives 110% of herself to each of us during the programme, it’s just the cherry on the cake.”
“It’s been transformative in terms of being able to develop a sales pipeline”
“Within a few months, I saw results”
“Ioana explained the Amplifier Accelerator program, and its structured, step-by-step approach was exactly what I needed.
Within a few months, I saw results. I secured my first new client using the strategies from the Accelerator and by the end of the year, I had grown my client base considerably
As a solopreneur, the built-in community of supportive peers were invaluable.
I especially enjoyed learning new techniques like the ideal client interviews and getting laser-focused on the steps needed to win clients.
The weekly group calls were a great source of inspiration, especially hearing from those further along in the Accelerator.”
“The Amplify Accelerator did make a difference”
“When I signed up to Amplify Accelerator, I had done a couple of marketing courses of some type before. Good ones. But they had not made a significant difference to my progress.
When I came across Amplify Accelerator it was: One last go. And: The Amplify Accelerator did make a difference.
The course forced me to work the clarity of vision in my head. The templates then helped to turn that vision into baby steps that can be taken one after another after another.
The most amazing component was without doubt the people I shared the journey with. Being a solopreneur is most of the time a fairly lonely effort. It’s easy to wear oneself out. The community, and Ioana, had my back”
Many founders inside Amplify had tried other programmes before.
They put in the time, the money, the energy… only to be left with more tactics, ideas they already knew or strategies that didn’t really work for them.
Things like cold outreach, daily LinkedIn posting, or pushing themselves in ways that didn’t feel natural. And over time, that becomes exhausting… and confusing.
And you start wondering if there’s actually a better way or if this is just how it is.
The truth is, most programmes focus on tactics: More visibility, more pitching, more “doing”.
But without the right foundations in place, those things don’t go very far.
And that’s when things start to feel unpredictable: clients hesitate, conversations stall and growth feels harder than it should.
At the end of the day, you can’t treat parts of your business in isolation and expect things to shift.
It’s a bit like trying to fix burnout by putting cream on your legs. It might feel good for a moment… but it doesn’t address what’s actually causing it. It’s the same with your business: you need to look at it as a whole and build it strong from the ground up.
That’s why Amplify isn’t about doing more.
It’s about building the right things, in the right order so your business can support consistent, aligned growth.
Join Amplify and take 15 days to truly experience the space, the support, the community and the way we work together.
If at any point during those first 15 days it doesn’t feel aligned for you, simply let us know and we’ll refund you in full. No pressure or hard feelings. No questions asked.
We want you here because it genuinely feels right for you and your business.
Amplify is a close-knit community of solo founders building ambitious businesses in a way that reflects their values. We learn together, challenge one another and form friendships that continue long after the programme ends. We have a shared ambition to use our businesses to help shape a better future.
Doing something that matters together – planting trees during Amplifiers Live 2025 in London.
Amplifiers Live. The annual moment when the online community gets together in the same room.
Taking business thinking into nature. Exploring what nature can teach us about building stronger, more resilient businesses.
Tending to endings workshop. Learning how to let go of what has run its course and create space for something new.
People come for the business and stay for the friendships. Amplify has become a close community, with relationships that continue long after the programme ends.
The art of gentle protest.
Exploring Craftivism with Sarah Corbett: using thoughtful creativity to invite reflection, start conversations and contribute to positive change.
The kind of community where people feel genuinely known, supported and very happy to see each other again.
From Zoom squares to real-life hugs. Meeting at The Ripple Experience in London and seeing some Amplifiers in person for the very first time.
Together at The Conduit after a workshop inspired by Joanna Macy’s Active Hope – the work on turning concern for our world into constructive action.
The joy of an unexpected reunion. Running into fellow Amplifiers at a B Corp conference in Oxford.
The conversations without an agenda. Talking about business, life and everything in between, with people who have become real friends.
Better thinking happens together. Bringing ideas, questions and knotty business decisions into the room for the group to work through together.
Build the business that can grow without relying on luck
You do not need more information. You need the right decisions, made in the right order.
Inside Amplify, you will build the four foundations of predictable growth: Problem, Product, Positioning and Pipeline.
Each stage solves a different reason your business may still feel inconsistent, even when you are good at what you do.
This is not a content library where you choose the lessons that look useful and ignore the rest.
You will follow a proven process in sequence. Each module gives you the decisions and foundations required for the next, so you can focus on the work in front of you instead of trying to solve everything at once. If you were looking for more focus in your business – this is it!
You will be supported by practical workbooks, clear examples, your buddies and the Amplifiers community, so the work does not stay theoretical. It gets implemented.
You cannot build a clear strategy if you have not decided where the business is going.
You will assess where you are now, define where you want to be in twelve months and identify the biggest gaps between the two. This gives you a clear set of priorities for the year, so you stop treating every idea, opportunity and marketing tactic as equally important.
Most weak offers are built around the founder’s expertise. Strong offers are built around a problem the client already wants solved.
You will identify the point in your client’s journey when the problem becomes important enough to act on. Then you will define one clear problem that is real, recognised, pressing and commercially important.
This matters because the wrong problem makes everything harder. You have to explain too much, persuade too much and chase people who were never ready to buy.
The right problem creates urgency, relevance and demand.
Expertise alone is not an offer. This is where you productise – turn your knowledge or service into a scalable, profitable offer.
You will speak to potential clients, test your assumptions and understand what they actually need, value and consider when deciding to buy. You will then turn that insight into an Irresistible Offer using our proprietary 7 steps.
Most Amplifiers love this section as it enables them to create their own IP – put their knowledge and experience in a unique method, frameworks or roadmaps. This in turn, allows them to increase their prices with 20% – 40% and even more.
You will create the materials you need to present it, propose it and take it to market.
The result is an offer that is easier to explain, easier to sell and easier to deliver, without rebuilding it from scratch every time someone new appears.
This is when you’ll already get your first clients. And no, you don’t need to wait until the end of the programme to get clients.
People cannot buy what they do not understand.
You will clarify what you want to be known for, who your work is for and why it matters. Then you will build the positioning, pitch and core messages that communicate your value across LinkedIn, your website, your content and your conversations.
The goal is for the right decision-maker to hear what you do and immediately understand why it is relevant to them.
Referrals can be lovely. Building the business around waiting for them is stressful and it doesn’t do justice to the impact you want to create.
You’ll design a CAS – Client Attraction System that creates a reliable path from being discovered to building trust, generating leads and having meaningful sales conversations. There is no cookie-cutter formula and no compulsory instruction to post five times a week, dance on video or pour money into ads. A founder selling to global corporates needs a very different system from someone working privately with individuals.
You’ll choose and connect the activities that fit your clients, your business model, your strengths and the life you want to lead. That might include partnerships, events, networking, webinars, content, lead magnets, scorecards or thoughtful outreach.
You will also learn our Find The Fit method to lead sales conversations, talk about money – all in an authentic way. No cold-calling scripts. No manufactured urgency. No performance. Just useful, human conversations that help both sides decide whether there is a fit.
At the end of Amplify, you will reassess the business against the baseline you set at the beginning.
You will identify what changed, what worked, what still needs to be implemented and where the next growth opportunity sits. Then you will turn that into a focused three-to-six-month plan.
You leave knowing what to keep doing, what to stop doing and what matters next.
AMPLIFY is a 1 year programme. You can complete the modules in 3 months if you wish, but you will have implementation support for an entire year.
Once your application is accepted and you have paid for your seat, you will be given access to the community space and to the online platform (first module “Start Here”).
In the Application Call you will find out more about the exact dates available.
This is totally up to you. You can spend one hour a week or ten hours a week.
Realistically, you will have holidays, heavy client work and surprises along the way. You can take breaks or slow down during the year – you set the pace. The modules and lessons are built in a way that helps you make progress in small steps.
Most of the time will be spent on implementation, not on learning. Consider it your WOB – working on the business.
Yes! You can have an accountability buddy throughout the programme. We also have an accountability space inside Circle.io where you post your weekly goals or tasks and we make sure that you get the encouragement and support you need to accomplish them. Week after week.
We look for solo service founders with proven expertise who are already selling, typically generating £50k–£250k a year, but still rely too heavily on referrals or scattered marketing for clients. We look for founders serious about creating more predictable growth, ready to implement and open to learning and contributing within a close-knit community.
As part of the application, we have a Growth Evaluation Call built around the four Ps: Problem, Product, Positioning and Pipeline. We identify where your business is strong, where growth is getting stuck and whether Amplify is the right programme for your stage and priorities. We use that conversation to make the final decision. If we don’t believe Amplify is the best fit for you, we’ll tell you.
You don’t simply disappear from Amplify when the programme ends. You can remain in the Circle community free of charge, stay connected with fellow Amplifiers and continue being part of the conversations and relationships you’ve built.
If you would like continued access to the content, feedback, calls or additional support, there are several continuation options available. Toward the end of your year, we can look at how far you’ve progressed and discuss which option, if any, would be most useful for your next stage.
There is no obligation to continue on a paid basis. Once an Amplifier, always an Amplifier.
Yes!
We want to build a strong community of Amplifiers. You can continue to engage inside Circle even after you graduate.
Yes! It is 100% refundable within the first 15 days.
If you tried it for 15 days and you think this is not for you, we will refund in full, no question asked.
If you have any other questions about the Accelerator, you can reach out directly to ioana@impactersgroup.com or book a call from this page. We’ll be happy to answer any of your questions.
We know all too well that joining an accelerator is a big decision – we both want to make sure that this is a good fit for you and that you’ll get what you want out of it.
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